Cadbury Creme Egg's 50th Anniversary Collab Is Not What You'd Expect
It seems like Cadbury Creme Eggs have been an indispensable part of every Easter basket since forever, and this year in fact marks the 50th anniversary of this perennially popular springtime treat. Cadbury is celebrating what the call their "Golden Goo-Bilee" with an ad campaign that features a wide range of people enjoying their Creme Eggs each in their own way (via AdAge). One scene, which features a gay couple sharing an egg, has drawn a certain amount of social media flak from people shocked at the idea that anyone would willingly give up half a candy! (Plus a certain amount of homophobia, sadly, since unfortunately that's still a thing.)
Another way Cadbury is marking this momentous occasion is with a new product release. No, they're not tinkering with the beloved candy itself, but rather collaborating with a different brand to produce a new, Creme Egg-inspired product. The name of that brand, however, may surprise you. It's not another candy manufacturer, nor is it a baker, an ice cream maker, or any of the other usual suspects. Instead, Food & Wine reports that Cadbury has gotten together with Goose Island Beer Company to create a brew called Golden Goo-Beer-Lee Creme Stout.
You probably won't be able to get your hands on Golden Goo-Beer-Lee Creme Stout
Candy beer has been around for a while now. Food & Wine mentions both a Hershey's chocolate porter and a Sheetz watermelon gummy rings wheat ale, while Forbes says there are also Skittles, Reese's Pieces, and Gummy Shark IPAs. In fact, Cadbury Creme Egg beer won't even be the only one inspired by an Easter candy, as Wisconsin's Rhinelander Brewing Company produces a Chocolate Bunny American Stout. So what makes Cadbury's beer so special? Duh, the Creme Eggs! While Goose Island admits no actual candies were used in brewing this 4.5 percent ABV stout, they did use cacao nibs, vanilla beans, and lactose in an attempt to recreate that classic Cadbury flavor. In fact, Goose Island suggests you hollow out an actual Cadbury egg and use it as a mini beer mug. (Or maybe Cadbury could produce some bigger Creme Eggs ... just saying.)
There is one little issue when it comes to trying the Golden Goo-Beer-Lee Creme Stout: You can't — at least, not if you're in the U.S. While Goose Island is a Chicago-based brewery, they also have an outpost in the UK, and this is where this beer is being brewed and sold. In fact, the first batch has already sold out. Goose Island's website says the beer will be back in stock on March 8, but only 500 two-can packs (one per customer) will be available, and no, sorry, they won't be shipping them overseas.