Carvel Just Dropped A New Dessert Mash-Up Flavor
If there's one thing you can't deny about folks in the U.S., it's that we sure love our ice cream, and boy, do we love it a lot. Per International Dairy Foods Association, the average American eats around 20 pounds worth of the cold, sweet and creamy treat per year and 73% of us treat ourselves to a scoop or more once a week. In fact, based on one poll conducted by Mashed, about the only thing that can hold a candle to our love for ice cream in America is our love for cookies and brownies, which take second and third place, respectively, for people's preferred dessert behind our beloved scoops of creamy, frozen deliciousness.
Of course, it should be noted that our love for ice cream and baked goods isn't mutually exclusive. We're willing to bet you'd be hard pressed to find someone who doesn't agree ice cream is always made better by the addition of a brownie or cookie.
Atlanta-based ice cream chain Carvel seems to agree with us there. Per a press release, as part of the 93-year-old company's summer campaign to make everything a "CARVELEBRATION," they just debuted brownie batter and chocolate chip cookie dough flavors. The former features a chocolate ice cream base, with fudgy brownie batter mixed in, while the latter consists of a vanilla base with Nestle Toll House chocolate chip cookie dough mixed in. And just when you thought things couldn't get any sweeter, the company also announced a limited edition flavor that seems designed for fans of all three desserts.
Carvel's Brookie flavor combines two beloved desserts
Carvel has decided that two faves are better than one. Per the press release, the brand's limited-edition flavor, Brookie, is designed to give fans the "best of both swirls" by combining its signature fudgy brownie batter and chocolate chip cookie dough in the hopes of inspiring sweet childhood memories of, well, sweets.
Throughout the summer, or while supplies last, fans can get a taste of the new Brookie flavor in the form of soft serve or scooped ice cream, the latter of which features actual chunks of brownie bites, chocolate chips, and cookie dough pieces. Fans who want to double up on the sweets can also order each new flavor as a signature Sundae Dasher or Flying Saucer ice cream sandwich. The announcement of the mash-up got a warm reception on Instagram, as users posted fire emojis. Some replied that they needed to try these items while other – presumably envious – commenters remarked that they wanted to have an actual Carvel location in their city, never mind a Brookie. So maybe not everyone will taste their childhoods.
One Instagram user shared, "I'm eating this on July 5th." But Carvel is no doubt hoping they'll come back for seconds on National Ice Cream Day (July 17), when the brand will give fans a one-day BOGO deal. They will be able to purchase a small soft serve ice cream of any flavor and get a second one free.