We Tried Tim Hortons New Biebs Brew. Here's How It Went
We're going to go out on a limb here and say that Tim Hortons is like the Dunkin' Donuts of Canada. We're aware that such a statement is probably controversial for a lot of reasons, not the least of which is that it's not even an entirely Canadian company anymore. Even still, Tim Hortons is known for selling a great cup of coffee, along with a variety of doughnuts and a few breakfast sandwiches, and regardless of who currently owns it, the chain is Canadian in spirit through and through. After all, it was founded and named by the Canadian hockey player who famously helped the Toronto Maple Leafs win four Stanley Cup titles in the 1960s.
Fast-forward a few decades, and Tim Horton is just one of the many internationally famous Canadians that have found their way to the U.S. Since 2009, Justin Bieber has absolutely captivated audiences, and while he currently splits his time between the U.S. and Canada, he was born in Ontario, Canada, and seems to have a special place in his heart for the Canadian coffee chain.
Tim Hortons and Justin Bieber first collaborated in 2021, creating three signature doughnut hole flavors. Tim Hortons normally calls them "Timbits," and the specialty Justin Bieber flavors were affectionately named "TimBiebs." The newest collaboration which launched this month is a special cold brew called "Biebs Brew," created with Bieber's favorite French vanilla flavor. We grabbed a taste of the special Biebs Brew, and this is what we found.
What's in a Biebs Brew?
It all starts with the Tim Hortons cold brew, which reportedly takes 16 hours to brew and is made with bold and smooth Arabica beans, according to the Biebs Brew press release. Then, per Bieber's input, a delicately sweet French vanilla flavor is added to the cold brew, and finally, the whole drink is topped off with a pour of cream. We wouldn't say it's a new flavor combination that the world hasn't seen before, but it's a nice addition to the Tim Hortons coffee menu, which includes several custom cold brews, iced espresso beverages, and iced coffee flavors.
With that said, if cream isn't your thing, Tim Hortons also offers 2% and skim milk, almond, coconut, and oat milk options. The Biebs Brew is strictly sold as a cold brew coffee and isn't offered as a hot coffee drink. But you could certainly ask for a hot coffee with the vanilla syrup and cream to be added to mimic the cold brew version. The Biebs Brew is offered in three typical sizes, small, medium, and large, although it isn't immediately clear what the size of each cup is in ounces. An itemized ingredient list isn't available, although the Tim Hortons website does say that the beverage is "made with natural & artificial flavors".
How much does a Biebs Brew cost?
We found the Biebs Brew at a location in Queens, New York City, where the large cold brew cost us $4.55, before tax. The medium size was listed at $3.95, and the small was available for $3.70. Some of the locations nearby were offering the drinks for the same price, although one location on Long Island was selling them from $3.69 to $4.49, depending on the size — only a minor variation. At a location in Columbus, Ohio, the Biebs Brews were listed from $3.39 to $4.19. So it's relatively safe to say that the Biebs Brew is available for about the same price, with small variations in different locations.
In comparison to a regular cold brew available at Tim Hortons, the Biebs Brew costs a little more — which is to be expected. At our location, a regular cold brew is available for $3.00 for a small, $3.25 for a medium, and $3.75 for a large. An iced coffee costs a little less, ranging from $2.75 to $3.25 depending on the size. But in relation to some of Tim Hortons' other signature cold drinks, the Biebs Brew is a little less expensive. At our location, the Cinnamon Sugar Oatmilk Iced Latte ranges from $2.99 up to $4.79 depending on the size. So expect to pay a little more for the customized coffee drinks at Tim Hortons, just like you would at Dunkin' Donuts or Starbucks.
Where is the Biebs Brew available, and for how long?
The Biebs Brew is currently being offered at locations in the U.S. and Canada only. While Justin Bieber may visit the 12 other countries with Tim Hortons locations on his next tour, his cold brew sadly, will not. Of course, your best bet for finding a Tim Hortons is to visit Canada, but there are 620 Tim Hortons locations in the U.S., concentrated in 10 states (via ScrapeHero). Even still, Tim Hortons has only released the Biebs Brew in select stores in Indiana, Kentucky, Maine, Michigan, New York, Ohio, Pennsylvania, and West Virginia. The best way to find out if your Tim Hortons location has the limited edition cold brew is to check the website.
There isn't a clear answer on how long the Biebs Brew will be available, although we'd like to think it'll be available through summertime. Tim Hortons is currently offering a discount promotion through its app, where you can purchase a large Biebs Brew and a box of 10 TimBeibs for just $5, where available. The promotion is set to run through July 5th, so it's safe to assume that the Biebs Brew will be available at least that long.
We also found that the rollout hasn't happened all at once. On June 6th, when the Biebs Brews were set to hit stores, not all of the locations near us were offering the drink. A few days later, more locations were stocking it.
What's the nutrition information for a Biebs Brew cold brew?
Generally speaking, the regular Tim Hortons cold brew has zero calories to start with, but we know that the mix-ins can add up quickly. A small Biebs Brew is only 116 calories, a medium is 152 calories, and the large is 228 calories, per Fast Food Nutrition. We were both surprised and delighted to see that these drinks don't necessarily have to take up a huge chunk of your calorie budget for the day. The nutrition information for the small Biebs Brew tells us that the drink includes 6.5 grams of fat, 18 mg of cholesterol, 47 mg of sodium, 13 grams of carbohydrates, 12.8 grams of sugar, and 1 gram of protein.
Given that regular cold brew doesn't have any of that, it's clear that all of the additional nutritional considerations come from the French vanilla flavor and cream pour-over. If you choose to go with a different dairy choice or forgo it altogether, you're likely to have a drink with fewer calories. Regardless of the calorie counts, you may want to consider indulging in the Biebs Brew cold brew instead of a hot coffee for some relief when it's blistering hot outside, but also if you suffer from acid reflux — as cold brew can be up to 70% less acidic than an equal amount of hot coffee.
What other Justin Beiber products does Tim Hortons offer?
Along with the release of the Biebs Brew, Tim Hortons is also re-releasing the TimBiebs — the first doughnut hole collaboration with Justin Beiber than premiered in 2021. The limited-edition doughnut hole flavors include Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake waffle, and are sold individually or in assorted boxes of 10. Availability of the TimBeibs varies by location and popularity.
But of course, there's also some special non-edible merchandise available to celebrate the collaboration. Tim Hortons has also released a limited edition stainless steel Biebs Brew tumbler than can be used with cold or hot coffee. There are also limited-edition beanies, fanny packs, and canvas tote bags available at Tim Hortons locations. According to Input Magazine, the limited edition beanie, fanny pack, and tote are all available for $30, although it isn't immediately clear which Tim Hortons locations are selling them, or when it will all be in stock. If you miss out, there will likely be people reselling the merch online for a markup, or you can head over to The House of Drew, and shop Justin Bieber's independent clothing line.
Verdict: Delightful, regardless how you feel about Justin Bieber
We're not here to argue the merits of Justin Bieber's music or his very public personal life. But we are qualified to talk about coffee, and we'd argue that the Biebs Brew is one of the nicest cups of cold brew we've enjoyed so far this year.
Starting with the cold brew itself — this is no watered down iced coffee masquerading as a cold brew. It's full of flavor and drinks like it was brewed for every bit of the 16 hours that Tim Hortons claims it was. It also doesn't have an off-putting strong acidic or burnt flavor that other cold brew coffees can sometimes have. It's strong, but oh-so-smooth. If they stopped there, we'd be plenty satisfied.
But we don't mind a little bit of stuff in our cold brew, as long as it's not too fussy. In that way, the Biebs Brew also delivers. The French vanilla flavor is slightly sweet, but not cloyingly so. It's both toasty and delicately sweet — the way vanilla should be. The cream pour-over is a nice touch, making the whole drink creamy enough to taste special, but not heavy. With that said, if it's especially hot out and dairy doesn't seem like a very attractive option, we think the drink would taste just as good with a milk or alternative dairy selection. It's okay if you don't believe us, but we think you should give it a try and see for yourself.