Why Mötley Crüe Just Launched A Coffee Brand

Mötley Crüe has experienced a marked resurgence in fandom since the release of the heavy metal band's Netflix Biopic "The Dirt" in 2019, according to The Music Universe. Now, with fans eager to see the band in person, tickets are selling left and right for a summer 2022 tour. The band stopped touring seven years ago, but they'll pick up where they left off on The Stadium Tour, which kicks off in June in North America. Other rockers, like Def Leppard, Poison, and Joan Jett and the Blackhearts, will join them.

Now, with their newest release, Mötley Crüe has claimed a spot in your kitchen cabinet and infiltrated your morning routine. Fans who drink coffee in the morning and have an affinity for rock and roll can rejoice in a new morning elixir. A couple of new coffee brews engineered by the band can now be purchased online for a heavy metal start to your day.

If you're looking to turn up the volume on your morning cup of joe, look no further. Rock band Mötley Crüe has teamed up with Brewtality Coffee to create two roasts that you can purchase online, according to The Music Universe. The first brew of the set, Kickstart My Heart, is a highly-caffeinated, dark roast with rich and "bold" flavor. The other roast, Espresso Blend French Roast, has notes of hints of chocolate, brown sugar, and toffee. Both promise to deliver a smooth, never bitter, finish.

A one-pound bag of each type of coffee costs $19.99 and can be purchased as in whole bean form or with the beans ground for a drip coffee, french press, or espresso (via Brewtality Coffee). You can also elect to buy a special bundle of a Mötley Crüe t-shirt featuring the band's logo with one of the coffee varieties for $48. Fans on Facebook have responded enthusiastically to the new products. One commented, "Bought Kick Start my Heart for my boyfriend, he loves it, great taste!!" Another lamented the missed opportunity for a pun in naming the coffee "Mötley Brüe."