What Your Chipotle Order Says About You, According To Inside Eats With Rhett And Link
In the pilot episode of their new Food Network show, "Inside Eats," comedy duo Rhett and Link pay a visit to the Chipotle headquarters in Irvine, California, looking for an answer to a simple question: Does your Chipotle order reveal anything about your personality? And if so, what?
To get to the bottom of the conundrum, Rhett and Link enlist the help of Chipotle's VP of Culinary and Menu Development, Nevielle Panthaky, who gives them a crash course in burrito making. After asking his tutees a few simple questions, the culinary expert quickly prepares and serves up two custom-made Chipotle bowls, perfectly suited to each comedian's tastes. Perhaps this inclination toward what people want is one of the secrets Chipotle doesn't want you to know.
Rhett is blown away by his order, calling it a "revelation," and Link is so satisfied with it that he believes the meal has "expanded" his personality. What is Panthaky's secret? How did he know which combination of ingredients to use? And what does a Chipotle order say about its orderer, if anything?
No accounting for taste (except at Chipotle)
As it turns out, Nevielle Panthaky has a system for ingredient choice at Chipotle, and that system is based on the principle of "contrast": certain ingredients complement each other well and "make sense" together in a burrito (or taco or bowl) because they contrast in one or more basic qualities, whether in terms of texture, color, flavor, or aroma. Panthaky was able to deduce Rhett and Link's "perfect" orders based on their initial choices of basic ingredients like rice, beans, and meat. This was an impressive feat, considering there are over 155 thousand possible Chipotle orders (via Business Insider).
Equipped with this knowledge, Rhett and Link put their skills to the test by creating customized orders for the staff of an office at the Chipotle headquarters. But the experiment goes spectacularly wrong: the would-be chefs don't get a single order correct, and conclude that "there's a reason why [Chipotle] asks people what they want [to order]." There may be a "perfect" burrito for each person, but guessing what that order is — let alone what it says about their personality — is work best left to the pros. Still, outlets like BuzzFeed claim to be able to guess matters like which generation you belong to based on your chipotle order, so who knows!