How Reese Witherspoon's Famous Book Club Inspired A New Wine
Reese Witherspoon's book club continues to provide inspiration. Officially named Reese's Book Club (RBC), the reading group describes itself as "only the best book club ever" with monthly selections made by Witherspoon herself. While the book selections are chosen to introduce "new voices, authors, and perspectives," the group says it's all about the joy of reading in this free-to-join app (books are an additional cost). And for readers who enjoy a relaxing moment, many will enjoy the new SIMI wine inspired by the RBC experience.
As Mallika Monteiro, the EVP, chief growth, strategy, and digital officer at SIMI wine's parent company, Constellation Brands, shared in a statement, "We believe the launch of the Editor's Collection Rosé really delivers on all key rosé trends: a celebrity collaboration, an American-origin product created by a world-class, female-led winemaking team and a fan-favorite Provence-style wine that over-indexes with female audiences."
The Editor's Collection Rosé is available nationally at a suggested retail of $18.99 per bottle.
This is Reese's Book Club's third Editor's Collection
SIMI winery lists the new grape blend as being 91% Pinot Noir with a little Chardonnay and a sprinkling of Merlot, Cabernet Sauvignon, and Sauvignon Blanc. Strawberry and watermelon notes standout in both aroma and taste. Pairing suggestions include oysters, roast chicken, strawberries, goat cheese, and pine nuts. The Editor's Collection was earlier released with a Cabernet Sauvignon and Chardonnay inspired by both Reese Witherspoon and winery founder Isabelle Simi.
The new rosé adds a nice complement to the earlier release of both a lighter and darker wine, as well as an excellent excuse to sit down and enjoy a good book.
RBC's Instagram further shares that the bottle can be purchased at Target, HEB, Kroger stores, Jewel Osco, ABC Fine Wine and Spirits, and Lowes Foods. And fans excitedly shared that they can't wait to try a glass. As one commenter noted, "Rosé and good reads, the perfect pairing!!"