Here's How Twix Got Its Name
Crunchy cookie plus gooey caramel plus a rich chocolate coating equals a Twix bar. A whopping 161 million of these candy bars are sold each year, according to Eat This, Not That. That's a lot of sugar, but hey, we aren't complaining.
Not much about Twix has changed since its creation in the UK in the 1960s. Yes, the candy bars have gotten a little bit smaller, and yes, we've had to deal with the whole Left-Twix-Right-Twix thing. (By the way, there's literally no difference between the two sides.)
If we're talking about changes, we might as well mention the new flavors Twix has tried out over the years. We've had peanut butter Twix, dark chocolate Twix, white chocolate Twix, cookies n' cream Twix, and mint Twix, to name a few (via Snack History). A salted caramel Twix currently resides on grocery store shelves, along with Twix ice cream bars.
Okay, so as it turns out there have been plenty of changes to Twix. However, perhaps the biggest change of all was its name.
Twix Bars used to be called Raider Bars
After the popular Raider candy bars hit American markets, the company rebranded as Twix. According to History of Things, not everyone viewed the rebranding favorably. In fact, Germany in particular saw the rebrand as a marketing scheme to "revive sales of an old product."
Marketing schemes aside, where did the name Twix actually come from? Candy bar fans have been wondering this for years, and we finally have an answer. 'Twix' is a combination of 'twin' and 'bix,' says The Daily Meal, with 'bix' being British slang for 'biscuits.' And biscuits are known to Americans as cookies — in this case, the cookie found in a Twix bar. Pretty clever, right?
While many of us wouldn't have expected the Twix name to actually have meaning, it's fun to know that it does. And being that Twix was created in the UK, we can't be too surprised that the name is based on British shorthand. Twix is a way cooler name anyway.