This Company Wants To Give You A Wine Subscription For Life

If you enjoy a glass of red or white wine (or even rosé) in the evening after work, you certainly aren't alone. According to a report from Decanter in 2021, the United States is the biggest consumer of wine in the world — even ahead of France. In fact, in 2020, Americans drank around 872 million gallons of wine. No matter the variety you prefer, to make drinking wine even more convenient, wine delivery services and subscription services like Winc and Firstleaf have become very popular over the last few years. After all, who wouldn't love ordering a bottle or two from the comfort of their own home?

One such service is Obvious Wines, which prides itself on being a "snob-free" wine brand. While the company has always had its Wine Club — where you can get six bottles delivered to your doorstep every one, two, or three months — the company also just came out with something a little more special than your standard box of vino. In a press release, the brand announced that it is now offering a lifetime wine membership (via AP News). Yes, really. Here's what you need to know about Obvious Wines' new "Life of Wine" deal and how you can snag it for yourself.

Wine lovers rejoice! If your wildest dream is to get wine delivered right to your house every single month for the rest of your life, you're in luck because thanks to Obvious Wines, said dream just came true. With the brand's new "Life of Wine" membership, you'll get four bottles of wine every month until you die for a grand total of $6,000. The best part? You get to pick which bottles you want each time and shipping is free. "What if you never had to worry about having wine for an unexpected guest again? What if you were always prepared to bring delicious French sparkling wine to any event on the calendar?" Obvious Wines' CEO, Brice Baillie, said in a press release (via AP News).

As for how the math breaks down? It's all in your favor, the company says. "We've done the math and it is a really bad deal for us, but hey, you only live once," Obvious Wines writes on its website, adding, "And with the way inflation is going, this might be a pretty sound investment on your end. Who knows how much a bottle of Obvious Wines will cost in 10 years. Consider it your very own Roth WineRA!" They estimate that you'll break even in less than seven years, which means every bottle you get after that for the rest of your life is essentially free.