McDonald's Is Releasing A McRib NFT. Here's How Fans Can Snag One
The art world has transformed the way it creates and trades digital art and McDonald's is getting in on the craze. According to USA Today, the iconic fast food chain is releasing an NFT of their popular McRib sandwich, which has officially returned to McDonald's restaurants across the country for a limited time right before National Sandwich Day. McDonald's is calling it "the sauciest moment of the year."
An NFT, or a Non-Fungible Token, uses the Ethereum Blockchain to add a unique signature to each digital art piece (via The Verge). This makes each of the 10 McRib NFTs truly one of a kind. According to Harper's Bazaar, the NFT cryptoart market has exploded over the past year, with everyone from Paris Hilton to Snoop Dogg releasing digital art with NFTs. Food & Wine noted the trend of food brands like Pringles and Taco Bell releasing NFT art as publicity, so it makes sense that McDonald's would follow suit. The relaunch of the sandwich and the NFT art pieces are a part of the McRib's 40-year-anniversary.
Here's how you can snag a McDonald's McRib NFT
Do you want a chance to own one of the 10 McDonald's McRib NFTs? You can absolutely become the exclusive owner of one of these unique digital art pieces, since McDonald's is giving them away for free in a sweepstakes that starts November 1. To enter the McRib NFT sweepstakes, head over to Twitter where the restaurant's official account posted the invitation tweet. To enter for a chance to win one of the NFTs, all you need to do is follow the McDonald's account on Twitter and retweet (not quote tweet) the invitation tweet from your account.
You will also need to establish a cryptocurrency wallet, but don't need to purchase any cryptocurrency in order to be eligible. It's that simple, no purchase necessary. They also posted the full rules and regulations, if you want to read all the fine print. Whether or not you become a proud owner of a McRib NFT, you can still head to your local McDonald's and savor a delicious McRib sandwich while you wait for the winners to be announced.