Everything You Need To Know About The New Starburst-Flavored Energy Drinks

Starburst has a history when it comes to dabbling in drinks. The brand released a strawberry drink mix that supposedly imitated the flavor of its pink candies and had a cloudy, pink color, per The Impulsive Buy. The candy also lends itself to cocktails, with some sweet-toothed mixologists crafting a mixed drink that features vanilla vodka, watermelon puckers, and pink sugar (via Razzle Dazzle Life). A new collaboration between Mars Wrigley, Starburst's parent company, and C4 Energy has resulted in a new beverage that has the power to redefine the candy in drink form.

According to PR Newswire, C4 Energy plans to release a new energy drink that comes in strawberry, cherry, orange, and lemon Starburst flavors. The brand plans to sell the drinks online and in most major retailers, including Publix, Gold's Gym, Vitamin Shoppe, and 24-Hour Fitness. The cherry and strawberry flavors should see extended distribution, and will make appearances at convenience stores like Quik Trip and Sheetz. Don't worry about these drinks adding any sugar into your life, either. The product doesn't contain calories, carbohydrates, or sugar and gets made without any artificial dyes or flavors. This energy drink takes its energizing properties from CarnoSyn Beta-Alanine, a nutrient made to increase muscle performance, the beet-based BetaPower, caffeine, and L-citrulline. If the distinct flavor of Starbursts can't get you excited to try the product, C4 Energy has some other surprises in store for the product's launch.

If the candy-centric flavor of this energy drink hasn't won you over, C4 Energy plans to pull out all the stops when it comes to promoting this new drink. According to PR Newswire, the brand has hired a mobile pop-up truck called the C4 Energy Mobile Candy Flavor Shop that plans to distribute free samples of the drink around Los Angeles every Friday and Saturday in October. If you live in the area, make sure to stop in and see if this drink lives up to the fruity expectations you would hope to see in a Starburst candy. The energy drink company has also hired a slew of brand ambassadors and plans to showcase the drink at trade shows across America during the fall.

If that hasn't gotten you pumped up to try the drink, the company plans to take the promotion one step higher by sponsoring a competition where fans select their favorite flavor. If the competition sounds tempting, you have to wait a bit to hear more details, as the company hasn't elaborated further on this aspect of the promotion. When you want to get the juicy flavor of Starburst in a drink, this energy drink might very well have your name on it and definitely warrants a try if you need a quick pick-me-up.