This Company Is Selling Chick-Fil-A Sandwiches On Sundays
There are a few things Chick-fil-A is famous for: tasty chicken, pleasant service, and the fact that they are always closed on Sundays. No matter how much fans of the chain might wish they could get a delicious Chick-fil-A chicken sandwich seven days a week, all Chick-fil-A locations have been closed on Sundays ever since the company was founded in 1946. The company's founder, S. Truett Cathy, believed it was important that "he and his employees could set aside one day to rest and worship if they choose," so he ensured that all his restaurants would close their doors on Sundays, and the brand has maintained that tradition ever since, according to Chick-fil-A's website.
So, it is understandable that there was a bit of confusion when BuzzFeed recently reported people were buying Chick-fil-A sandwiches on Sundays. But while that is true, these people were not getting their sandwiches from an official Chick-fil-A location. Instead, a company called MSCHF Sunday Service has managed to find a way to fulfill the Sunday demand for Chick-fil-A by exploiting a workaround in which they order the sandwiches ahead of time, and then sell them to hungry customers on the one day they can't get ahold of the item themselves.
MSCHF Sunday Service is not affiliated with Chick-fil-A
According to the MSCHF website, customers who are dying to get their hands on an authentic Chick-fil-A sandwich on the Lord's Day simply have to sign up on their website to receive a purchase link, which will be sent to them via text on the Sunday they wish to receive their sandwich. Customers can then place their Chick-fil-A order through the link, and all orders are first come, first serve. A sandwich ordered via MSCHF costs $6.66, almost a dollar more expensive than the item's regular retail value of $5.76. Obviously, although they are selling authentic Chick-fil-A sandwiches, this stunt is absolutely not affiliated with the official Chick-fil-A brand in any way.
The MSCHF manifesto seems to include a dig at Chick-fil-A's "conservative Christianity" and jokes "Hail Satan and Eat Mor Chikin on holy days." However, they are buying extra chicken sandwiches from a real Chick-fil-A location, presumably the night before, so it is unclear how exactly they are sticking it to the company. It seems more likely the stunt is simply a way to make some extra cash by, as they say, taking "advantage of the obvious hole in the market left by notoriously Christian restaurant chain Chick-fil-A's sabbatarianism."