Shark Tank Fans Might Recognize Aldi's New Edible Cookie Dough
While there have been countless food and beverage products featured on the hit ABC show "Shark Tank" over the years — from at-home craft beer brewers to dessert hummus — not all companies that pass through the tank end up being success stories. But this week, one of the show's sweetest alumni proved that they are bigger than ever with their product's arrival in Aldi stores across the nation.
The Cookie Dough Café, an Illinois-based company founded by sisters Joan Pacetti and Julia Schmid, was born of the desire to create an edible cookie dough that could be eaten raw straight from the tub without any of the potential health concerns. The entrepreneurial sisters developed a completely food safe, egg-free recipe and began selling pints of the dough at their local supermarket in 2012.
Their big break came in January of 2014 when The Cookie Dough Café appeared on "Shark Tank" to pitch their company to a starry lineup of potential investors. Pacetti and Schmid accepted a $100,000 deal for 30% of the company's shares from Sharks Lori Greiner and Steve Tisch, officially starting their journey as a "Shark Tank" success story.
The Cookie Dough Café's appearance on the hit show exposed their product to a nationwide audience, helping propel their business to the next level. According to The New York Times, as of 2017, the company's edible cookie dough was in more than 9,500 stores nationwide, and now the brand's Aldi debut is poised to introduce the confection company to a whole new audience of soon-to-be fans.
This 'Shark Tank'-approved product is available in Aldi stores nationwide
The Cookie Dough Café announced their arrival in Aldi stores on Twitter, encouraging shoppers to "get them before we sell out!" The dessert company was also included in the retailer's official Aldi Finds of the week, receiving the beloved discount grocer's ultimate stamp of approval.
The popular Instagram account Aldi Favorite Finds, which posts about all of the retailer's latest offerings to their 200,000+ followers, shared the news of the debut by posting an image of the edible cookie dough, praising their egg-free nature and noting, "When I found The Cookie Dough Café products at a local grocery store, it tasted more amazing than I dreamed it would be."
In the post's comments, early reviews were also glowing, with satisfied shoppers raving, "I grabbed two last week — SO GOOD!" and another commenting, "They are so good! I wish I would have grabbed more."
While The Cookie Dough Café offers a variety of flavors for purchase through their online store, including Oreo, Confetti Cake, Brownie Batter, and Oatmeal Chocolate Chip, Aldi will only carry the company's Chocolate Chip flavor as of now. The 4-pack retails for $4.99, and is available in the refrigerated section at all Aldi locations across the U.S. for a limited time.