You'll Never Guess Who's Entering The Chicken Sandwich Wars

When you think of brands competing in the chicken sandwich wars, some obvious contenders immediately spring to mind. Popeyes, Chick-fil-A, McDonald's, and even Boston Market have gotten in on the action and have come out with signature fried chicken sandwiches in order to get you in their door. Analysts claim that this particular fast food standoff can't ever end, as it has evolved into a massive marketing strategy that not only keeps the public interested in new products, but deepens brand loyalty (via The O.C. Register). However, the latest sandwich set to enter the fray proves that the chicken sandwich wars may have morphed into a whole new beast.

According to a press release sent to Mashed, Airheads plans to enter the chicken sandwich wars with their own signature creation, featuring fried chicken, coleslaw, pickle, and more stuffed between two buns made out of their signature candy. The company didn't elaborate on why they have released a chicken sandwich in the statement, with a company representative claiming "That is for us to know and all of those other chicken restaurants to find out. On July 6, 2021, National Fried Chicken Day, the world will finally see what's been missing in chicken."

If you want to get your hands on this Frankenstein-esque chicken sandwich, make sure to make your way to Chicago. According to the statement, diners can only taste the creation at Chicago's Frances' Deli & Brunchery during lunch today. Candy fans have to order the sandwich as a dine-in entrée, so don't expect to find the sandwich on any delivery apps. The sandwich hits the menu today from 12 p.m. to 3 p.m., so make sure you plan your lunch break accordingly. If a chicken sandwich with a candy bun sounds tempting, don't dawdle — the restaurant only plans to sell the sandwich while their candy bun supplies last and once they get sold out, don't expect to pick up this sandwich again for some time.

With any luck, this sandwich can hit a very specific niche and Airheads may even expand the item to other locations. In the meantime, anyone in the Chicago area who is curious to taste what a chicken and Airheads mashup tastes like needs to make a beeline over to Frances' Deli & Brunchery to get their hands on this one-of-a-kind item that might not last past National Fried Chicken Day.