Why This Anti-Chick-Fil-A McDonald's Sign Backfired

From a business standpoint, it seems odd that Chick-fil-A closes on Sundays. According to Insider, keeping the chain closed on Sundays has the potential to cost the business over $1 billion annually, despite giving owners and employees a chance to rest for a day a week, while creating a sense of urgency in consumers that gets them buying more chicken on Saturday. This unique weekly break has come to define the chicken empire and opened the doors to a pointed jab from a local McDonald's.

Over at r/ChickFilA, an astute Redditor posted a picture of a McDonald's sign with a message reading: "Chicken on Sunday our pleasure." Chick-fil-A fans didn't take kindly to this jab at their beloved chain, responding with pointed comments like, "Still can't get a McFlurry tho," and "If I want fast food chicken on a Sunday, I will go to Zaxby's. Mickie D's had no business comparing themselves to CFA." But one comment against McDonald's summed up the consensus of the group and outlined why the sign missed the mark: "Their chicken isn't really that good tbh."

When it comes to a head-to-head chicken showdown, you might not pit Chick-fil-A against McDonald's — a fast food restaurant built on hamburgers. According to Forbes, the animosity has a clear logic behind it. Chick-fil-A presented the biggest competition to McDonald's back in 2018 due to how both chains handle customer service and the ordering process. Thanks to Chick-fil-A's efficient drive-thrus, catering options, and use of new technologies, the chain gave McDonald's a run for its money. McDonald's now even has a chicken sandwich doppelganger to Chick-fil-A's and some even prefer McDonald's take on this Southern classic (via Insider).

No matter where your loyalties lie, you'll most likely be getting decent chicken products either way. With any luck, you might even see one side create the ultimate sandwich that could spell the end for the raging chicken sandwich wars — or just fuel it for even longer.