Costco's Powdered Peanut Butter Is Perfect For Smoothies

Protein supplements are everywhere. Currently valued at an immense $18.91 billion, the global market for protein powders is expected to grow about 8% every year for the next seven years, according to a recent report by Grand View Research. As Fortune Business Insights point out, an important part of this growing market is plant-based protein, which is becoming popular due its perceived health benefits over traditional supplements. For those searching for a plant-based supplement that doesn't sacrifice flavor, Costco has you covered. 

As superfan account @costcodeals recently shared, the retailer now shelves PBfit Organic Peanut Butter Powder, a powdered version of peanut butter that is as versatile as it is healthful. Perfect for stirring into a post workout smoothie, PBfit packs 8 grams of protein per serving, but 87% less fat than traditional peanut butter and about a third of the calories. It also checks all of the main dietary requirements boxes, with ingredients that are certified organic, gluten free, non-GMO, and vegan-friendly. At $11.79 a pop, the product offers a convenient alternative to peanut butter, not only for those seeking plant-based protein supplements, but for anyone looking for a healthier peanut spread.

The PBfit recipe is pretty minimal, as outlined on their site — certified-organic peanuts are roasted before being run through a press which squeezes out oils and fats. The resulting paste is ground and powderized, before being combined with coconut sugar and just enough salt. The peanut butter alternative also comes in nine varieties, including Pure Peanut (sans sugar and salt), PBfit Chocolate, PBfit Plus, and others catering to different nutritional needs. Whatever your flavor, PBfit comes in a convenient powder form that will nicely round out any shake, bowl of oatmeal, or breakfast baked good.

In response to @costcodeals post, fans of the brand took to the comments to share their favorite uses of PBfit and by the sound of it, the powder makes for a truly superior smoothie. It also makes delicious peanut butter, as PBfit's texture and consistency can be varied with the addition of more or less water. So spread the word — the future of peanut butter is powderized.