The Fun New Way Girl Scouts Are Helping You Rep Your Favorite Cookie
You're known to your friends as the person who wears their heart on their sleeve, when it comes to your love of Girl Scout Cookies. Now, the organization is banking on you to love the cookies enough to vote with your feet, and pick up one (or all) of the sneakers inspired by the cookie America loves to eat. Girl Scouts USA and sneaker brand K-Swiss are releasing three shoe designs with a nod to the greatest of the Girl Scout Cookies: Trefoils, Caramel deLites or Samoas, and Thin Mints. Together, the collaboration is known as the Girl Scout x K-Swiss Court 66 (via People).
The sneakers come dyed to match the cookie that inspired them. Thin Mint sneakers are made with mint green suede and have matching laces, the Caramel deLite shoes are burnt orange suede with magenta laces, while the Trefoil trainers are made with tan suede and even feature an embossed cookie design.
The Girl Scouts and K-Swiss collaboration will go on sale in March
In their press release, K-Swiss president Barney Waters linked back the shoes with the company's ethos (via Food Network). "At K-Swiss we believe that entrepreneurship is the new aspiration of young people, our target audience," he said. "The Girl Scout cookie program teaches important lessons of entrepreneurship early on, and so it was a program we wanted to support in a creative way." The shoes will go on sale in March and will be available for purchase at the K-Swiss site, on the Girl Scout's site, as well as in Foot Locker. The new shoe collection could give the Girl Scouts an extra boost in promoting cookie sales.
Because of the coronavirus pandemic, the Girl Scouts have had to find creative ways to sell their popular wares. "It's definitely not going to be the same," Girl Scouts mother, Kathleen Alforque, told The Chicago Tribune. "Last year we would sell in front of Trader Joe's or Jewel-Osco. We would sell so many cookies because there'd be lots of people coming in and out of the grocery stores, but now, because they're limiting the people going into grocery stores and all of that, there may not be too much of a crowd as before." Instead, the pandemic has driven sales online, and cookies can now be purchased via mobile app or the organization's digital cookie platform (via Girl Scouts).