Costco Shoppers Are Obsessed With These Fish-Shaped Japanese Treats

Taiyaki is a popular snack in Japan. Although they are named after a type of fish called the sea bream, these baked goods are not usually savory. According to Asahi Imports, these traditional sweet treats are most commonly baked in fish-shaped molds and stuffed with red bean paste. They are often sold as a street food in Japan, but you might not have to travel abroad to get a hold of these tasty snacks. Costco is now selling these sweet treats for just $9.69 for a 30-count box in select locations, and shoppers can't get enough of them. 

The Costco version has slightly different ingredients than a traditional Taiyaki, with a sweet vanilla custard cream filling inside each fish-shaped crispy waffle cake instead of red bean paste. Instagram user @costcodeals alerted their followers to the find: "Found these Suji's Taiyaki Fish Waffles at the Tukwila, Wa warehouse and they look amazing! These Japanese fish-shaped waffle cakes are filled with sweet vanilla custard cream and are delicious!"

Costco shoppers were quick to agree, expressing their delight over the uniquely satisfying snacks on social media. Reddit user u/_RartyMobbins could barely contain their excitement, writing: "I just screamed. Freaking TAIYAKI IN COSTCO?!? AAAAAAAAAAAA! What aisle?!" Fellow Redditor u/furbymomma expressed a similar sentiment, posting: "Oooh I'm definitely looking for these on my next Costco trip! Thanks for sharing!"

"Seen them yesterday and was close to buying it until I thought about my diet," Instagram user @iamsandyboun joked. While these snacks would never be confused for a health food, each waffle is relatively small, so it is fairly easy to control portion sizes if you are concerned about your calorie intake. Each Taiyaki is 50 calories, with around 12 grams of sugar, nine grams of carbohydrates, and 1.5 grams of fat per serving, via Reddit.

As long as you consume them in moderation, these little fishies are a wonderful treat. But be warned — they taste so good, you might be tempted to eat the whole box.