The Reason Lemonade Is Important To Raising Cane's
Raising Cane's Chicken Fingers, the brainchild of entrepreneur Todd Graves, is a simple eatery that likes to reward its customers with tasty chicken fingers. According to the brand, its decision to keep the menu fairly simple is a conscious choice that focuses on quality instead of quantity. As a description on its website puts it: "Our commitment to this concept will not allow us to compromise our quality, cut corners or clutter our menu with new products that do not fit our core menu offering."
Whatever the brand is doing, it's working! As described by Eater, the brand's fans are named "Caniacs." There are hundreds of Raising Cane's, with locations in 24 U.S. states and countries like Lebanon, the United Arab Emirates, Bahrain, and Kuwait. Fun fact incoming: Lemonade is crucial to Raising Cane's in more ways than one. In fact, it even has a Lemonade Day program for its young customers. Here are all the details.
Lemonade is part of Raising Cane's backstory
According to Raising Cane's, its nationwide Lemonade Day program is meant for kids who want to learn the basics of entrepreneurship. The program gives them a sense of responsibility by coaching them through starting their own lemonade stands, with mentor guides and a "Lemonopolis Digital Learning Platform." This is a learning activity that is suitable for children of all age groups who want to grow business skills, responsibility, and put their creativity to work.
Todd Graves explains that his own lemonade stand was the inspiration behind the program: "I got my first taste of business at a very young age when I operated a lemonade stand in my front yard. Little did I know that 35 years later, I'd be selling lemonade at nearly 400 Raising Cane's restaurants," (via YouTube).
Back in 2019, Raising Cane's Chicken Fingers arranged a special event called "Lemonade With a Cop" in Arizona. This was a fun event that gave families the opportunity to interact with local cops from Surprise Police Department, enjoy cups of complimentary lemonade, and feast on chicken (via Your Valley.) The event also included a live band and giveaways, but the lemonade was at the heart of the program.
You see, lemonade is not just another item on the menu for Raising Cane's. It takes its association with the drink rather seriously and tries to make a greater impact on members of the community with every refreshing glass.