This Is How Much It Really Costs To Open A Domino's Franchise
Domino's is currently ranked as America's number one pizza chain, bringing in more than $7 billion annually from more than 6,000 stores that average more than $1 million in annual sales each, according to PMQ Pizza Magazine. Domino's has always led the pack when it comes to digital innovation, delivery, online ordering, and app integration. When the coronavirus pandemic hit, this 60-year old company easily pivoted, attracting new customers who were seeking delivery options (via QSR). In fact, Domino's was one of only a handful of national chains that showed increased sales at the start of the pandemic (via Nation's Restaurant News).
Domino's franchisees report earning six-figure incomes with over half of franchisees owning more than one store, so it's not surprising that there's an uptick in franchise inquiries. The chain offers points toward free pizza when customers enroll in its loyalty program, ultimately helping to sell more pizzas and increase app signups. Additionally, Domino's popular mix-and-match promos and $5.99 offers attract consumers who are shopping for pizza deals.
What you need to open a Domino's store
Ready to start rolling in the dough, er, pizza dough? According to Franchise Help, you'll need $75,000 in liquid assets and a franchise fee of $25,000 before Domino's will consider you for a franchise. From there, the total investment can range from $120,000 to $462,000, with a royalty fee of 5.5 percent.
The Domino's company page states that prospective franchisees should choose Domino's because of its innovative products, great systems the company uses for online ordering and delivery, the exceptional support provided to franchisees, the profit-sharing program, and the great people. One more thing to consider is that more than 95 percent of Domino's franchisees began as employees of Domino's, learning the skills on the job before moving up to a franchisee, according to Domino's. Do you love pizza enough to make it your life? If so, you may want to start at the top of the pizza chain.