Why You Should Be Buying Your Coffee From Target

It's been said that there are two types of people in the world: coffee drinkers and non-coffee drinkers. Since being (allegedly) discovered by an Ethiopian shepherd in the ninth century — or rather by his goats, who ate the fruit of the coffee plant and started acting erratically — coffee has become a worldwide phenomenon (via Mental Floss). In fact, it's now the most popular beverage in the world, with more than 400 billion cups consumed every year. According to How Stuff Works, the coffee industry earns an estimated $60 billion per year, so it makes sense that coffee beans are so readily available, whether from wholesalers, grocery stores, or coffee shops. However, this ubiquity can make deciding where to get your coffee fix a little more difficult.

As most connoisseurs (or caffeine addicts) will tell you, it's much cheaper to make coffee at home than it is to buy a cup from a coffee shop every day (via Business Insider). However, to ensure you're getting the best deal on those beans, there's another tip that might save you a lot of money in the long run: Try buying your coffee at Target. Delish states that Target's brand, Archer Farms, tends to be about 15 percent cheaper per bag than other brands, but that's not the only reason it's a great choice.

Archer Farms doesn't just sell beans, they'll also grind them for you fresh in the store. Even those with single-serving coffee devices can benefit from Archer Farms, since Target states that they sell capsules compatible with both Nespresso and Keurig machines, making it an accessible brand for most coffee lovers. Another piece of good news is that, while not currently fair trade, Archer Farms coffee should be certified as so by 2022 (via Reuters).

Unfortunately for fans of the brand, Target has started phasing out certain Archer Farms products and replacing them with its new line of private-label foods called Good & Gather (via Eat This Not That), so if you can't find your favorite S'mores or Apple Cider Donut flavored coffee, that's why. There will likely be new coffee products hitting their shelves soon from the Good & Gather brand, but if you're looking for alternatives now, or maybe just a little commiseration, you can find it on Reddit.