Here's How Much Hannah Hart Is Really Worth
The YouTuber who reassured us that it's OK to get sloppy drunk in the kitchen has turned a single viral video into a celebrity career. Following the YouTube show My Drunk Kitchen, Hannah Hart has had leading roles in movies, her own Food Network show, two comedy tours, and two bestselling books. Hart's fans may wonder what this decade of success all adds up to. How much money has she made?
Various websites that guesstimate celebrity net worth put Hart in the $2-to-$3 million range. eCelebritySpy says she is worth $2 million. SuperBHub puts her at $2.5 million, and Wealthypersons says $3 million. None of these websites provide any justification for their numbers, but who are we to argue? Hart has been successful at just about everything she has tried.
Recent evidence from her YouTube channel MyHarto suggests Hart isn't struggling. A video revealing Hart's wedding invitations shows that she will marry Buzzfeed producer Ella Mielniczenko at a three-day event at The Holly Farm, an upscale venue in Carmel, California. Weddings at The Holly Farm start at $28,000, and we're guessing Hannah and Ella aren't opting for the bargain package. Another wedding-prep video shows Hart trying on wedding outfits at Kleinfeld in New York. Among her entourage is her personal assistant. Now celebrity assistants average $62,000 a year, according to JobHero, so Hart probably has at least that much in disposable income.
Hannah Hart made good money as a YouTuber and author
As of this writing, Hart's YouTube channel has 2.39 million subscribers, down from a peak of 2.54 million in April 2018 (via Social Blade). The channel has drawn 334 million views since it launched in 2009. Social Blade uses a range of 25 cents to $4 per 1,000 views to estimate how much money creators make from YouTube ads. That would put Hart's earnings at $84,000 to $1.3 million. Recent MyHarto videos have had commercial sponsors, including a video about washing dishes brought to you by Cascade. Sponsored videos earn between $10 and $50 per 1,000 views (via G2 Learning Hub), so we are confident that Hart's YouTube earnings are at or above the high end of Social Blade's range.
Authors can make good money, too, if they write bestsellers. Hart cranked out two that made bestseller lists in the mid-2010s: the self-help-slash-cookbook My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut, and a memoir called Buffering: Unshared Tales of a Life Fully Loaded. In late 2019 Hart came out with another cookbook, My Drunk Kitchen Holidays!. Bestsellers might move 100,000 hardcovers. Using the standard 12.5 percent royalty (via the Houston Chronicle) and Buffering's $24 price, that would mean $300,000 for the author.
Hannah Hart found success in live comedy, movies, and TV
What else has Hart accomplished? YouTube success enabled her to embark on the comedy tour "Hello Harto." Hart funded the tour by getting fans to donate $223,000 on IndieGogo. "Hello Harto" coincided with another comedy tour that featured Hart with friends and frequent collaborators Grace Helbig and Mamrie Hart. The trio sold out venues such as Brighton Music Hall in Boston (via The Boston Globe).
Hart had a leading role in three movies from 2014 to 2016: Camp Takota, Dirty 30, and a reboot of the 1970s superhero show, Electra Woman and Dyna Girl. These were all small-budget flicks, with only Dirty 30 seeking the inside of a movie theater. Beginning in 2015, low-budget film actors made a minimum of $2,190 per week (via Deadline). Hart was probably worth more than minimum money.
On to TV shows and web series: Hart shot six episodes of I Hart Food for the Food Network in 2017. Ellen Degeneres tapped Hart in 2019 for A Decent Proposal, a reality show about the perfect marriage proposal, on Degeneres' video-streaming channel ellentube. After making just one episode for Degeneres, Hart jumped to Buzzfeed for 11 episodes of a web series called Edible History.
This should all add up to a cool $2 million, easy. And maybe that's just the beginning. Isn't there room in the Marvel universe for Hart, after her superhero turn in Electra Woman and Dyna Girl?