Taco Bell And Baja Blast Celebrate 20 Years With First Super Bowl Commercial

It's the 20th anniversary — Bajaversary — of the Taco Bell fan-favorite soda Baja Blast, and you better believe that the fast-food giant and MTN DEW are pulling out all the stops. To commemorate the event, giveaways and promotions are expected, along with their first-ever Super Bowl commercial. The cost of a 30-second ad during Super Bowl LVIII? $7 million. This is one expensive celebration.

So what does this pricey Super Bowl LVIII ad entail? None other than "America's sweetheart," Aubrey Plaza, having a self-proclaimed blast in the most undesirable locations. At a children's birthday party while getting smacked in the head by pool noodles? Check. Stuck in an elevator with a bunch of strangers? Of course. Getting bodyslammed by a wrestler? Sure. In all the storylines a deadpan, unsmiling Plaza declares she's having a blast: a MTN DEW Baja Blast, that is, with the bottle displayed prominently in each scene. Best of all, the commercial ends with a mini "Parks and Rec" reunion, as Nick Offerman rides a dragon next to her, declaring that he, too, is having a blast, as they cackle maniacally.

While this may be the first Super Bowl commercial for Baja Blast, it's not the first for Taco Bell or MTN DEW. MTN DEW's last Super Bowl commercial was a 2021 spot featuring pro wrestler/actor John Cena promoting MTN DEW's Major Melon. Taco Bell's last Super Bowl commercial (2022), which also served as a promotion for Baja Blast, featured recording artist Doja Cat.

Coinciding with the new Super Bowl ad, consumers have the opportunity to earn coins at participating Taco Bell locations and in stores with the purchase of MTN DEW or Doritos Baja products. Aside from using the coins to purchase food, fans can buy windshield shades, socks, and even a Boogie Board. The rarest item is a MTN DEW Baja Blast Surfer Hoodie for 50,000 coins. While there are 20,457 MTN DEW Baja Blast shoe charms available, there are only 50 Hoodies. Coins can be redeemed at the Baja Blast website. 

Fans can also use their coins to enter one of six sweepstakes from now to June 15, and for ten coins, you can enter to win the monthly sweepstakes with prizes ranging from a turntable set to a Limited Edition Chef Set. To earn entries, you must register for an account through the Baja Blast website and scan any available product. Besides Baja Blast sodas, Baja Laguna Lemonade, Baja Point Break Punch, Doritos Baja Fiery Mango XXL, Doritos Baja Fiery Mango XXVL, Doritos Baja Fiery Mango Club M&M, and Doritos Baja Fiery Mango Club Flex can also be scanned. Too lazy to scan? MTN DEW thought of you, too. Send a 3x5-inch index card with your name, address, date of birth, and email address to MTN DEW 20th Bajaversary Promotion, PO Box 90130, Nashville, TN 37209. Sweepstakes winners will be notified through the email used during registration.