How Cow Tales Candy Got Its Name
Cow Tales are an all-American candy that have been enjoyed by caramel enthusiasts, munchie-loving moviegoers, and concession stand patrons since their invention four decades ago in 1984. The soft, rope-like indulgence is an iconic mainstay of Goetze's Candy Company, the Baltimore confectionery that is also famous for Bulls-Eyes, the bite-sized, cream-filled caramels that have been made since 1918. Although introduced to market shelves 66 years apart from one another, the caramel treats share a few traits, in addition to their nostalgia-inducing ingredients. For one, their names pay homage to a beloved animal species.
Cow Tales came about when the team at Goetze's Candy Company ideated a new product inspired by their best-seller, Bulls-Eyes (aka Caramel Creams). They essentially reconstructed the pieces of sugary bliss into another form, thus bringing Cow Tales to life. And in case you were wondering, the name Cow Tales is not a typo. Yes, it's spelled T-A-L-E on purpose. Goetze's states that not only is "Cow Tales" a play on words in regards to the shape of the candy (its long, smooth structure resembles the tail of a cow), but it was also created with a youthful audience in mind.
The brand name Cow Tales is a witticism
Many children's bedtime stories and fairytales are written in a happy-go-lucky manner, and Cow Tales are meant to be enjoyed by those who appreciate such merriment. As it turns out, "Cow Tales" is just one of numerous punny, tactfully spelled, and uniquely stylized brand names, along with Krispy Kreme, Chick-fil-A, Netflix, Lyft, Froot Loops, Google, and Groupon.
To this day, Cow Tales remain a uniquely nostalgic candy snack among both kids and adults. To diversify its offering, Goetze's Candy Company has even introduced a variety of Cow Tales flavors, including Oreo, Caramel Brownie, Caramel Apple, and Strawberry Smoothie. The manufacturer also whips up pocket-sized versions of the original candy, which are known as Cow Tales Miniatures.
Cow Tales' pleasantly sweet flavor and velvety, flexible, perfectly chewy texture have left an indelible imprint in fans' memories and taste buds. Cow Tales remain an integral player in American culture and an important milestone in Goetze's history.