Aldi's Double Back Return Policy Is A Wallet Saver

Growing grocery store giant Aldi offers a generous return policy for customers that removes the risk of trying brands at their store at a time of record inflation. The company brags its exclusive products will meet or exceed national brands in taste and quality, with a refund and return policy to back it up through its Twice as Nice Guarantee. If a customer is not completely satisfied with an Aldi product, the grocer will replace the product and refund the purchase with no questions asked. Many retailers have recently tightened their return policies and matching policies, making this return policy from Aldi all the more attractive to budget-conscious grocery shoppers.

Shoppers should note that there are a few limits to Aldi's unique refund policy and proof of receipt is required for redemption. The program only applies to Aldi-exclusive food items and cannot be applied to "non-food Aldi Finds items, alcohol, national brands, and non-quality related issues." Regular items that are not eligible for the program will still receive a refund or replacement with proof of receipt. No refunds will be granted without a receipt.

Experts suggest that return policies are heavily tied to customer satisfaction and according to Doddle, a leading international e-commerce company, 84% of customers report that "a positive returns experience encourages them to shop with a retailer again." That said, Aldi's return policy is sure to win over some customers — mostly.

Aldi led the grocery store business in expansions with 49 new locations opened in 2022 and is now the third largest supermarket retailer by store count, according to Winsight Grocery Business. While the chain continues to grow at a record pace and regardless of individual experiences, their generous refund policy is certainly playing a role in their success along with remarkably low prices.

An Aldi customer on Reddit explained their positive experience using the Twice as Nice Guarantee, stating employees "immediately refunded my money and were willing to replace ... No fuss, no accusatory glance. They were actually really apologetic. It's one of the reasons I appreciate Aldi." However, some customers on the Reddit thread shared difficulties getting refunds under the policy and offered tips in the thread for success. Tips from one Reddit user included making sure the product has a Twice as Nice label attached, and remembering where the label is on the product in the event an employee attempts to deny a refund. Although some employees may not understand the unique policy, it is usually on display in the store. Customers also said they try to save time checking out by picking up a replacement while shopping, and keeping the product to be returned in a separate bag.