Where Aldi Really Sources Its Wine From
The German chain Aldi has unbelievably low prices, and the beloved store sells one particular type of product that its customers seem to continuously rave about: wine. Wine has become a staple list item of Aldi shoppers around the globe, and not just because it's cheap (the average bottle of Aldi wine costs less than $10!). Several of the company's wines have won prestigious awards over the years, namely the Specially Selected Australian Shiraz, the Organic Prosecco Rosé, and the Château Moulinet Pomerol. Perhaps these accolades aren't a huge deal to the average vino drinker, but it's admittedly quite impressive that the underdog of supermarkets has such bragging rights compared to the big dogs.
Which begs the question: Where exactly does Aldi source its wine from? The short answer: from dozens of wineries around the globe. Joan Kavanaugh, Vice President of National Buying at Aldi US, shared with Winsight Grocery Business that the wine division works with over 50 suppliers, all of which create different varieties for the private label that are powerfully driven by modern consumer tastes and preferences.
Aldi wine is as delicious as it is economical
People buy wine for various reasons, including the prettiness of the label, the cost, the country of origin, the flavor profile, even the type of opening (i.e., cork vs. screw cap). That said, when it comes to fermented grape juice, judging a book by its cover isn't always the smartest strategy. You could be drinking an incredibly tasty, bold wine valued at $8 or one that thins your wallet merely because of its high-end brand name. Aldi's wine collection is filled with a wide range of fan favorites which, like plenty of grocery stores, feature bottles from Australia, Argentina, France, Germany, Italy, and the United States, among others.
Aldi has an amazing reputation when it comes to the quality of its products, especially considering the store's universal affordability and general lack of advertising. Whether you're in the mood for a glass of the California-based Winking Owl Cabernet Sauvignon, the German Landshut Riesling, the Italian Belletti Prosecco, or the French Exquisite Collection Côtes de Provence Rosé, you're in for a real imported treat.