What Happened To Lord Nut Levington From Shark Tank?

If there's one thing to say about Babson College graduate Sanjiv Patel, it's that he's a storyteller. An accountant and marketing expert, Patel helped take Stacy's pita chips, a familiar brand in grocery stores across the nation, from $2 million in annual sales to a whopping $60 million. His early success in the snack industry inspired him to launch his very own company, Lord Nut Levington.

Said to be invented by the mythical Lord Nut Levington himself, Patel's company sells well-seasoned peanuts with eccentric lore. Each of the six peanut flavors — Rebel Mary, El Cheddarales, Mama Mia, Thai Dyed, Wingman, and Sweet Miss Keet — are represented by characters with eccentric lives. Take Rebel Mary, for example, the face of the company's bloody mary peanuts and a barmaid who shares a complicated romance with Lord Nut Levington.

As any fearless raconteur with a growing peanut business would do, Patel took his whimsical peanut brand to Shark Tank. Lord Nut Levington asked the sharks for a $500,000 investment in exchange for a 30% stake in the company. Despite his zealous passion, Kevin O'Leary, Barbara Corcoran, Lori Greiner, and Mark Cuban all rejected the pitch and Patel left empty-handed.

Although he didn't land his proposed Shark Tank investment, Sanjiv Patel continued his efforts to grow the Lord Nut Levington brand for a few years after his Season 5 appearance. At its peak, the peanuts were stocked in nearly 2,000 retailers including Walmart, Target, and Amazon. However successful Lord Nut Levington was after Shark Tank, Patel ultimately shuttered the company in 2018.

The closure of the brand started by taking down the Lord Nut Levington website. Following the website's closure, Patel posted an update to the company's Facebook, assuring customers that although they could no longer purchase the fabled peanuts directly from the website, they would still be able to purchase them from one of their many retail partners.

As of today, Lord Nut Levington no longer exists. Like the zany characters that once defined the brand's individuality, Patel's peanut company is a mere legend. However, being the snack connoisseur that he is, Patel hopped into another snack brand. According to his LinkedIn, for a little more than a year, he was the CEO of Hail Merry, a growing plant-based dessert company sold in retailers across the nation. Here's to persistence!