Reddit Hilariously Wants Taco Bell Australia To Pump The Brakes On Its Ads
Taco Bell has had some pretty memorable advertising campaigns over the years. There was the time the fast food giant enlisted the help of the moon, which reportedly was shaped like a taco on May 4, 2021 (via CNN). In honor of the lunar taco, the chain offered free Crunchy Tacos to fans who visited the eatery during a certain time or ordered through the Taco Bell app.
And who could forget the over-the-top stunt Taco Bell pulled in 2012? According to the LA Times, the restaurant literally used to bring a truck via helicopter to the remote town of Bethel, Alaska. It packed enough ingredients to serve 10,000 tacos in an area where they were conspicuously lacking. There was even "Mexican Pizza: The Musical" promoted by none other than music legend Dolly Parton to celebrate the return of Taco Bell's Mexican Pizza in 2022 (via Instagram).
Despite the inherent creativity of these marketing campaigns, they haven't always been well-received. And a new billboard ad appearing in Australia has got some Taco Bell fans giving it the side eye.
Would you steal your kid's money for Taco Bell?
One of Taco Bell's newest billboard advertisements in Australia has been featured in a forum on Reddit. It promotes the $5 Cheesy G Taco, and upgrades the typical taco by adding cheesy flatbread (via Facebook). The billboard promoting it read, "WORTH RAIDING YOUR KID'S PIGGY BANK FOR." Some Redditors aren't having this, while others are responding that they find the ad funny and clever. The original caption reads, "Anyone else reckon that's kinda [effed] up?" followed by a crying emoji.
Reddit u/SteadfastKiller is for the ad, commenting, "Nah, man. [Eff] dem kids, you deserve Taco Bell" while u/InterMando5555 chimed in with their opinion that perhaps Taco Bell should rethink this ad campaign: "I'm bothered by the fact that this billboard thinks it's clever but it's really just lazy writing to communicate 'value.'"
Over on Instagram, Taco Bell Australia debuted an ad following a similar format featuring a pic of the Cheesy G Taco and the caption "WORTH TRADING IN YOUR CRYPTO FOR." As opposed to the billboard, users on this platform seem to support the ad, with @nick_towell writing, "What a deal!!" while @winkmodels wrote "Definitely! Looks scrumptious."