Is Kirkland Brand Prosecco The Real Deal?

There's nothing like finding a steal at the grocery store, especially with inflation making this less and less common. Is it really a steal, though, if the quality is lacking? According to PR Newswire, the answer is no. Last year, a survey by Slickdeals revealed that three and five Americans value quality over price, and of those who're inclined to reach for the inexpensive product, 63% of them have regretted it soon after.

Take Costco's Kirkland brand Prosecco, for instance. It sells for an impressive $7, per Mable and Moxie, which could either bring customers in or turn them away, depending on what they're searching for. According to Wine Enthusiast, traditional Italian Prosecco was made in Veneto, a region in Northeast Italy. It's a sparkling wine produced with green glera grapes, and legally, 85% of the product must be made up of these grapes to hail the name Prosecco. Although the beverage is similar to champagne, it differs in the way its bubbles are produced; this way is typically easier and quicker. With that being said, are you receiving this type of quality when you grab a bottle from Costco's shelf? The answer might surprise you.

If you're looking for traditional Prosecco without catching a flight to Italy, you can be assured that Costco's Kirkland brand is providing you with a high-quality product (via Mabel and Moxie). The $7 bottle comes from the Veneto region — the same area listed above that authenticates the product. The bottle's label confirms this: "From prime estate vineyards in the historic Veneto regions, Kirkland Signature Asolo Prosecco Superiore D.O.C.G. comes to life with the best grapes cultivated with the passion in a magnificent territory close to the Italian Alps."

Costco Wine Blog explains that this Prosecco contains 11% ABV with an extra dry taste. It's gained positive reviews from Redditers, with fans writing, "Yes! I served it at my wedding," and "It's so good. I honestly prefer it over almost any other bottle of bubble under $25." The original poster of the thread called the beverage "the best," a sentiment that other Prosecco connoisseurs agreed with without argument below.