The One Rule Anna Kendrick Follows When Eating Taco Bell

Few fast food chains have developed a knack for late-night snacks the way Taco Bell has and one could argue that's due to the chain's own marketing. FourthMeal.com, an interactive website the restaurant launched as an advertising campaign in 2006, still redirects to Taco Bell's official site — evidence enough of the past promotion for the meal between dinner and breakfast. The fast food joint even mentioned it in their blog as a comedic aside to the post-midnight binges of old titled "Food For All" indicating that Taco Bell still knows what the people crave even though the TV ads have come and gone like so many of their items (Rest in Peace Gordita Supreme). 

Moreso, their "Fourthmeal" TV ad campaign dating back to the mid-2000s, although taken down on official channels, remains fresh in many Taco Bell fans' minds and might just have them craving a post-midnight Doritos Locos Taco. You can watch one such ad via YouTube. The post-midnight craving is far from a stranger to a certain celebrity readers will likely know for her cup song or participation in a certain vampire action romance franchise.

The spirit of this retired ad campaign seems to have become a force of habit for celebrity Anna Kendrick of "Pitch Perfect" and "Twilight" fame. During her 2012 appearance on "Conan" she admits her one rule is she can't eat it before midnight! She confessed the rule to talk show host and former Simpsons writer Conan O'Brien.

"It's like a dirty thing that I love Taco Bell so much. I cannot eat Taco Bell before midnight. It's like a reverse 'Gremlins' thing, " the actress hilariously stated. On a per-item basis, Kendrick seems to have fallen in love with the Doritos Locos Taco if her Twitter is any indication. A crunchy addition to the menu even has its place in a home kitchen. For those unfortunate enough to not have access to the fast food chain; not to worry, you can whip up an at-home Doritos Locos Taco copycat recipe.