An Astonishing Amount Of People Downloaded The McDonald's App In 2022
In a day and age when everyone is constantly on the go, even fast food restaurants have to do what they can to keep up. For many fast food chains, this means adopting additional services, like curbside pickup and delivery, as well as loyalty-based incentives and rewards programs.
The McDonald's app, of course, offers all of these services. According to Retail Dive, the app was first launched in 2015, at which point customers could browse the McDonald's menu and save or use coupons. By 2017, customers could use the app to customize orders and even reorder previous orders, per the McDonald's Blog.
Today, the app allows customers to order and pay ahead, use discounts, and even score free items. Naturally, anyone who frequents McDonald's has likely downloaded the app and did so in 2022 in record numbers. Considering how popular McDonald's is, we know that the number of downloads must be absolutely gigantic.
The McDonald's app is No. 1 for a reason
However many times you think the McDonald's app was downloaded in 2022, guess again. In December alone, more than 4.2 million people downloaded the McDonald's app, according to QSR Magazine. As for the entire year? A whopping 40 million downloads in the United States, and a total of 127 million worldwide. Just for comparison, Starbucks racked up 13.6 million downloads in the United States, and a total of 34 million worldwide — nowhere even close to McDonald's numbers.
Honestly, we can't even be surprised McDonald's was the most-downloaded food app of 2022, given how much business the chain pulls in each year. Per Macrotrends, McDonald's made more than $23.3 billion in sales in 2022, for crying out loud, so there's no doubt that people love fries and chicken McNuggets. Oh, and the spicy McDonald's Sprite. It's clear that many people turn to the fast food chain when it's time to order a meal.