Pinecone Jam Is Luring TikTok To Taste The Forest

Food trends go viral on TikTok seemingly every day. From mini croissant cereal to baked feta pasta these trends arrive via creative and unexpected ideas broadcast in video form and they catch on like wildfire.

One craze on TikTok that surfaced recently and is currently having a moment has roots in Georgian and Russian culture, per Atlas Obscura. Pine Cone jam is made with soft, young pine cones gathered in early summer simmered in a sticky syrup. The outcome tastes sweet and piney, but it's also known to treat asthma and a number of other ailments. The cones themselves are small and easy to chew in the finished product.

On TikTok, the craze has a modern flare. Hundreds of posts about pinecone jam have cropped up on the platform. Not only are the health benefits being embraced by the internet, but the taste and culinary possibilities are being fully unleashed.

The latest food trend on TikTok is both adorable and full of possibilities. People are trying out pine cone jam, a common food in Georgian and Russian culture, according to Atlas Obscura. In one video, the poster calls the jam "one of the coolest foods I've had lately." In the comments, viewers suggest using it as an accompaniment on a charcuterie board.

Gardenista reported that pinecone jam is in fact a "conversation starter" on a cheese plate. Or, break the cones up on top of savory dishes for a sweet and crunchy element. The syrup makes a great addition to vegetables or desserts.

Overall, the reactions to pinecone jam on TikTok indicate that people on the app want to learn more and try the stuff for themselves. Curiosity definitely defines the conversation around this food trend. "I know it's pine cone jam BUT I DIDN'T KNOW YOU COULD ACTUALLY EAT THEM," wrote one incredulous commenter.