Here's What Happened To Cookie Dough Cafe After Shark Tank
Many of us enjoy eating raw cookie dough, even though we technically aren't supposed to because it contains raw flour and eggs, per the Centers for Disease Control and Prevention. However, two sisters revolutionized the market by creating their own edible raw cookie dough that's completely safe to eat and doesn't contain raw eggs, according to The Cookie Dough Cafe.
The sisters' names are Joan Pacetti and Julia Schmid, and they created their company in 2011 and called it The Cookie Dough Cafe (via Shark Tank Blog).
In 2012, the sisters made a deal with The Fresh Market grocery store to sell their edible cookie dough in two local shops in Illinois, per The Cookie Dough Cafe. The next year, their product ranked at the top of its category, and The Fresh Market agreed to carry The Cookie Dough Cafe products in its stores around the United States. Before this deal, the sisters were personally delivering their cookie dough in a refrigerated truck. Wanting to expand their business further, sisters Pacetti and Schmid sought help from the investors of the popular show Shark Tank. Here's what happened to Cookie Dough Cafe after Shark Tank.
The Cookie Dough Cafe has remained successful
Wishing to automate the packing process, Joan Pacetti and Julia Schmid, founders of The Cookie Dough Cafe, appeared in front of "Sharks" Mark Cuban, Daymond John, Kevin O'Leary, Steve Tisch, and Lori Greiner and asked for a $50,000 investment in exchange for 20% equity in their business, according to Shark Tank Blog.
The sisters explained that their products were in seven retail stores at the time and made around $24,000 in their first year. Cuban and John dropped out because they thought the company was too young to invest in, while O'Leary was simply not impressed with the company's sales. However, Greiner and Tisch ended up striking a deal with the sisters for an investment of $100,000 for a 30% stake in the company.
The deal the sisters made on Shark Tank ended up not working out, but the sisters prevailed. Their edible cookie dough can be purchased online and at various retailers such as Walmart, Speedway, Aldi (for a limited time), Amazon, and more. The Cookie Dough Cafe products are available for purchase at around 10,000 locations, and the sisters even opened a brick-and-mortar cafe in Portland, Oregon, according The Cookie Dough Cafe. The Cookie Dough Cafe makes about $5 million in sales yearly as of June 2022 (via Shark Tank Blog).