Twitter Is Not Having Cracker Barrel's Lizzo Parody
Before the song even hit airwaves on April 14, 2022 Lizzo's "About Damn Time" was seeing monumental success on social media platforms such as TikTok, per Bustle. Shortly after, it reached the Top 10 on Spotify with a daily high of around 2.5 million streams. To further aid in its success, Jaeden Gomez, a dancer on TikTok, created choreography for a portion of the song. When Lizzo discovered it, she encouraged everyone to join in on the dance. Fast forward to the end of July and the hit song had topped the Billboard Hot 100, prompting Lizzo to tweet, "We got the #1 song in the country YALL!"
It's not surprising when brands use popular songs to promote their business. Last year, Applebee's took advantage of Walker Hayes' "Fancy Like" by using it in commercials and bringing back the Oreo shake that was mentioned in the song's chorus (per AL.com). The song hit number one on the Billboard Hot Country Chart in the summer of 2021. Just before "About Damn Time" hit its peak on the Hot 100, Cracker Barrel posted a friendly remix to Twitter, though the comments section quickly changed the topic.
It's About Damn Time to rehire Brad's wife
In July, Cracker Barrel had a little bit of fun with Lizzo's release of "About Damn Time" on Twitter. The company tweeted, "In a minute Imma need a little Chicken n' Dumplins to pump me up," surrounded by music notes to indicate the tune is meant to be sung. According to Genius, the actual song's lyrics are "In a minute, I'ma need a sentimental man or woman to pump me up."
As those in the know may have expected, most of the comments were centered on Brad's wife. According to Know Your Meme, the Brad's wife controversy became a bit of a joke after a Facebook user named Brad asked Cracker Barrel directly, "Why did you fire my wife?" He later revealed that his wife worked at the store for 11 years, putting in 50 to 60 hours a week. This led social media to troll the restaurant, something that's been going strong since 2017.
Comments read, "In a minute I'm gonna need you to hire Brad's wife back," and "Brad's wife would always get me pumped but you fired her." Another comment read, "You know who could've gotten you that chicken and dumplings even faster to pump you up even better? BRAD'S WIFE." Obviously, Cracker Barrel didn't get the response they were hoping for from its promotional remix.