As it turns out, the popular snack has always been called “Cheez-It” as a singular term, and never “Cheez-Its” or “Cheez-Itz,” like many people claim. Cheez-It lovers on social media are shocked, with Twitter one user stating, “Apparently it's just 'Cheez-It' and not 'Cheez-Itz' my life is a lie.”