In 2012, Vermont-based husband-wife duo Liz Scott and Dan Holtz introduced Liz Lovely, a vegan and gluten-free cookie brand, on "Shark Tank," which interested Mark Cuban. Unfortunately, when the couple returned with a proposal for Cuban, he declined, and the two left without a deal.

The Liz Lovely brand continued to gain traction by selling products in giant grocery chains, despite not getting a deal on “Shark Tank.” However, as the company's demand increased, the equipment and facilities they had did not, leading to a downfall of the business and, ultimately, the couple's marriage.

Eventually, Liz Lovely partnered with a bakery that could help the brand keep up with demand, but production halted in 2017 when the bakery wasn't producing the cookies up to Scott's standards. Ultimately, the same year, Scott closed the company and filed for bankruptcy.