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The Reason Dave Dahl Of Dave's Killer Bread Went To Jail
By REBECCA TREON AND FELIX BEHR
Dave Dahl, the founder of Dave’s Killer Bread, has never shied away from his history as an ex-con. The brand owes its notoriety not just to its flavorful organic loaves, but also to Dahl sharing his honest story of struggle and rehabilitation after 15 years of incarceration.
In the 1980s, Dahl grew up amid his father’s bakery — which created handmade organic and sprouted grain loaves. However, Dahl had no interest in the business then, and by his teen years, he started using drugs, dropped out of high school, and turned to a life of petty crime.
For the next 15 years, Dahl was in and out of prison around the country for various offenses, including home burglary. Between jail-times, Dahl worked with his brother Glenn at the family bakery, and after being released from prison in the early 2000s, he joined the bakery for good.
It was while working at the bakery that Dahl developed his cornmeal-crusted bread, named it "Dave's Killer Bread," and kicked off a new brand. Although Dahl left the business in 2013, both he and the company continue to raise awareness about the rehabilitation of former convicts.