Food - News
The Real Reason Butterfingers Don’t Taste The Same Anymore
By BEN FISHER
In 2018, Nestle sold its entire candy business for $2.8 billion to Ferrara, an American subsidiary of the European candy maker The Ferrero Group. Ferrara was eager to revamp some of the newly acquired brands, starting with the classic Butterfinger.
Ferrara aimed for a purer, more chocolatey flavor with bigger peanuts, and they removed some of the previous recipe’s chemical preservatives. Initial reviews by Food & Wine praised the new Butterfinger for being “less waxy” and “more cocoa forward.”
Butterfinger fans were extremely unhappy with the new version, calling it “nasty” and “trash,” but Ferrara stated that sales “experienced periods of growth” after the new formula was released. This may be attributed to the hype of the new product, so only time will tell if the new recipe sticks.