Costco's in-house brand — Kirkland’s Signature spiced rum — has a blend of flavors like vanilla, cinnamon, and clove with notes of winter spice, toffee, and black pepper. However, the drink hasn’t been doing very well lately. Here’s why.

About 10 months ago, Costco shoppers complained that the rum didn't taste the same anymore, and a Redditor asked fellow users to share their views on the issue. Some commenters said that the distributor had changed, which could be why the rum tasted different. One commenter was brutally honest, saying that the new version "tastes like coal and bad moonshine. Mostly coal."

One of the participants in a BuzzFeed blind taste test of Captain Morgan Spiced Rum and Kirkland Signature Spiced Rum said they would "never drink something that tasted like" the Kirkland version, which she said tasted "like a drunk gingerbread man." Not the most flattering description out there for sure.